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Annual Conference 2015

Event date

Event description

50 years since the founding of the BIID, it is time to take stock of our profession - where we've been, where we're going and what has shaped us along the way.

firmly fixed as a highlight of the interior design calendar, this
year's conference will explore how media representations and how the
public perception of interior designers shape how designers relate to
clients, colleagues and each other.

This year, we will be sparking lively discussions and prompt debate with a programme that includes:

    • Who Were We? The Historical
      Context with Professor Anne Massey, Middlesex University. Anne will trace the rise of the interior designer
      in the post war era, examining the spaces between the profession of the
      interior decorator and the architect, as the new profession of interior design
      emerged at a time of economic recovery and social mobility.

    • The Pop-Culture Effect: Architectural historian, writer and broadcaster
      Tom Dyckhoff  will join Ann
      , award winning producer of Changing Rooms, and Michelle Ogundehin, editor of Elle Decoration, to take part in a
      panel discussion and debate how the perception of
      interior designers in the UK has been shaped by their representation in popular
      culture. TV Programmes such as Changing Rooms, Grand Designs and the Great
      Interior Design Challenge have all contributed to the public’s view of interior
      design and the reputation of interior designers.  Our panellists will debate whether the result
      of all this exposure has been positive or negative. 

    • In Conversation
      With... Pioneering Furniture Designer and Retailer Zeev Aram OBE will be speaking to the BIID about his work over the past 50 years.

    • The New Design Democracy: Rose Etherington, Editor-in-Chief of and former editor of Dezeen, along with Gemma Smith, Industry Marketing Manager of and interior designer Anna Burles, will explore how the explosion of the internet over the last 20
      years has caused a sea change in interior design. No longer the gate-keepers of
      creativity and product sourcing, people can now source direct from suppliers,
      research design history, create their own mood-boards and more. How does the
      designer survive in this new age? 

    • The
      Multi-Disciplinary Designer: In this talk with renowned designer Tomoko Azumi we will be discussing how interior designers branch out into
      other areas of design, and vice versa, what implications will this have on
      the traditional interior designer?

    • The Rise of the
      Developer-Designer: In this presentation, Jenny Naylor, expert on luxury
      branding in the property sector from her role at Finchatton, will examine how the
      vertical integration of property development and interior design has
      transformed the luxury end of the UK property market.  This talk will look at the rise of the
      “branded” property and the role of the interior designer as a strategic
      business asset

    Click here to view the full conference programme.

    The Annual Conference also allows us to present our Honorary Fellowships, to recognise those who have had a profound impact on the development and success of the interior design profession. This year's honorary fellows will be Zeev Aram OBE, Dids Macdonald, Christine Losecaat, Kevin McCloud and Martin Roth.

    At this year’s Annual Conference we will look at who we are
    as interior designers in 2015 and ask the question, ‘Who do we think we are?’

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