How to Write Good Content (24/04 am)

Tuesday 24th April 2018


Tuesday 24th April 2018


10:00am to 1:00pm


7th Floor | Meeting Room 1 | citizenM Tower of London Hotel | 40 Trinity Square | London | EC3N 4DJ


  • BIID Members / £90.00
  • Travelling Members / £72.00
  • General / £125.00

Cpd hours:



Learn how to produce punchy, SEO friendly copy for your about page, blog, newsletter, social media platforms and prepared editorial features.

As well as exposition, including examples of good and bad practice, the session will feature group exercises designed to be fun as well as thought provoking. The stress will be on clear thinking rather than great literary skills! The seminar host Serena Fokschaner comments “In my experience so many business owners struggle to communicate what makes their business interesting simply because they are too involved in the day to day practicalities of running a company”.


A further understanding of ‘content’; what it means and why it is increasingly important to business, not just as a way to promote your message but also to increase traffic to your site.

Tools to maximise your content via tweaking existing content and multi-platform posting.

SEO; a brief introduction to how SEO (Search Engine Optimisation) works and interpreting Google analytics

Essentials for writing ‘good’ content such as understanding your audience, setting your tone, being consistent, style and format, frequency and avoiding clichés.


Professional interior designers


Serena Fokschaner is an experienced interior design journalist (Observer, Telegraph, Homes & Gardens and more). Serena also runs her own PR training business, Good Coverage, with clients ranging from Sotheby's to City University and the BIID.

Additional information

Prices are not inclusive of VAT.

Tickets for BIID events are allocated at a BIID member rate and a non-member rate. If the ticket type for your status has sold out, please contact the BIID office on 0207 628 0255, as we may be able to reallocate a ticket for you from the remaining selection. 

*BIID member traveller rate:

To make our workshops more accessible to those based outside London, we are offer a discount to individuals whose offices are located more than 60 miles from the venue (EC3N 4DJ). If this includes you, please book using the rates above. We will then contact you to verify your postcode. To see if your office is located more than 60 miles please click here.

When booking please provide the name of the person(s) who will be attending the event - we will use this for their delegate badge and materials.

All BIID events and training courses are subject to standard terms and conditions which can be read in full here.

About the venue

The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 1. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room.

If you have any queries please email us at or call 020 7628 0255