PP4: Writing a Marketing Plan to Win More Clients 21st February 2019
PP1 is the first instalment of four Professional Practice Seminars presented by Dr Rachel Smart.
Rachel provides a structure for professional interior designers to rethink business strategy and business planning - whether pre start up, early stages or established business - how to approach setting a 5 year and longer term career plan that is realistic and achievable - as well as how to cope with the information that this process drags up!
WHAT TO EXPECT:
The series of four seminars offer
designers the opportunity to take time out from their job, or business, and
review their approach and thinking for the future on each of the four core
topics. The seminars can be attended as a block of four (giving a month to
review/implement between) or as a one off session.
Having developed these seminars
with BIID since 2003 based on their burning questions about
professional practice, the seminars have evolved and developed to ensure that
they cover contemporary practice whether sole practitioner or larger studio.
Delegates range from students, early stage businesses and businesses with over
20 years’ experience giving a great opportunity of sharing within the
This is an all-day event and a light sandwich lunch will be provided.
WHAT YOU WILL LEAVE WITH:
The sessions do not use PowerPoint, instead diagrams are drawn that explain how to 'rethink' your approach to matters faced each day by interior designers in relation to their work. These diagrams provide a framework for continued use when back in the studio. The diagrams and approach have been tested repeatedly with Rachel's clients since 2000 and with the BIID since 2003. During the session delegates will have the opportunity to put forward their own particular stumbling blocks and receive advice there and then that they can apply after the session.
Every delegate is equipped to gradually and continuously improve the delivery of projects and the management of a studio to generate long-term business success in both design and financial terms. Improvements in professional practice make it much easier to win clients, earn appropriate fees, deliver projects smoothly and generate repeat business.
WHO SHOULD ATTEND:
Delegates range from students, early stage businesses and businesses with over 20 years’ experience giving a great opportunity of sharing within the group.
ABOUT THE SPEAKER:
Rachel Smart provides a unique combination of services for architects and designers including management consultancy and professional practice seminars. Her knowledge is informed by:
Rachel offers a range of services to start-up, run and grow small design and architectural businesses for more profit and less stress. “Creative people want to get on with the job and not worry about management and paperwork. My intention is to help designers enjoy their businesses more and optimise their financial success.” Rachel Smart
Please note advertised prices are exempt of VAT