PP4: Writing a Marketing Plan to Win More Clients 21st February 2019
PP1 is the first instalment of four Professional Practice Seminars presented by Dr Rachel Smart.
Rachel provides a structure for professional interior designers to rethink business strategy and business planning - whether pre start up, early stages or established business - how to approach setting a 5 year and longer term career plan that is realistic and achievable - as well as how to cope with the information that this process drags up!
WHAT TO EXPECT
The series of four seminars offer designers the opportunity to take time out from their job, or business, and review their approach and thinking for the future on each of the four core topics. The seminars can be attended as a block of four (giving a month to review/implement between) or as a one off session.
Having developed these seminars with BIID since 2003 based on their burning questions about professional practice, the seminars have evolved and developed to ensure that they cover contemporary practice whether sole practitioner or larger studio.
Registration for this event is from 9am with the workshop beginning at 9.30am sharp. This is an all-day event and a light sandwich lunch will be provided along with refreshments.
As the group is never larger than 14 people, individuals are offered a hands-on learning experience, allowing them to come away with tailored knowledge on how to improve their practice.
WHAT YOU WILL LEAVE WITH
The sessions do not use PowerPoint, instead diagrams are drawn that explain how to 'rethink' your approach to matters faced each day by interior designers in relation to their work. These diagrams provide a framework for continued use when back in the studio. The diagrams and approach have been tested repeatedly with Rachel's clients since 2000 and with the BIID since 2003. During the session delegates will have the opportunity to put forward their own particular stumbling blocks and receive advice there and then that they can apply after the session.
Every delegate is equipped to gradually and continuously improve the delivery of projects and the management of a studio to generate long-term business success in both design and financial terms. Improvements in professional practice make it much easier to win clients, earn appropriate fees, deliver projects smoothly and generate repeat business.
WHO SHOULD ATTEND
Delegates range from students, early stage and pre start-up businesses to established businesses, giving a great opportunity of sharing within the group.
ABOUT THE SPEAKER
Rachel Smart provides a unique combination of services for architects and designers including management consultancy and professional practice seminars. Her knowledge is informed by:
Rachel offers a range of services to start-up, run and grow small design and architectural businesses for more profit and less stress. “Creative people want to get on with the job and not worry about management and paperwork. My intention is to help designers enjoy their businesses more and optimise their financial success.” Rachel Smart
Testimonials from guests about PP1: Understanding Strategy and Writing a Business Plan
‘It was a fantastic, informative event with a lot of take home value.’
‘Absolutely brilliant. Feel like I can organise now and “de-clutter”.’
‘Lots of good ideas to take away but presented in a way that feels manageable.’
Prices advertised are not inclusive of VAT.
*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from Citizen M Tower of London Hotel (EC3N 4DJ) If this includes you, please book using the rates above. We will then contact you to verify your postcode.
To see if your office is located more than 60 miles please click here.
When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.
All BIID events are subject to standard terms
and conditions which can be read in full here.
If you have any queries please email us at firstname.lastname@example.org or call 020 7628 0255.