PP4: Writing a Marketing Plan to Win More Clients

Thursday 21st February 2019


Thursday 21st February 2019


9:00am to 5:00pm


7th Floor | Meeting Room 1 | citizenM Tower of London Hotel | 40 Trinity Square | London | EC3N 4DJ


  • BIID Members / £175.00
  • Travelling Members / £140.00
  • General / £245.00

Cpd hours:



PP4 is the final instalment of four Professional Practice Seminars presented by Dr Rachel Smart

Rachel provides a structure for professional interior designers to rethink marketing for interior designers - how to simply and effectively market your business or yourself as a professional interior designer, without spending a fortune in order to get the clients you'd love to work within your chosen targeted sectors.


The series of four seminars offer designers the opportunity to take time out from their job, or business, and review their approach and thinking for the future on each of the four core topics. The seminars can be attended as a block of four (giving a month to review/implement between) or as a one off session. 

Having developed these seminars with BIID members since 2003 based on their burning questions about professional practice, the seminars have evolved and developed to ensure that they cover contemporary practice whether sole practitioner or larger studio.

Registration for this event is from 9am with the workshop beginning at 9.30am sharp. This is an all-day event and a light sandwich lunch will be provided along with refreshments.

As the group is never larger than 14 people, individuals are offered a hands-on learning experience, allowing them to come away with tailored knowledge on how to improve their practice.   


The sessions do not use PowerPoint, instead diagrams are drawn that explain how to 'rethink' your approach to matters faced each day by interior designers in relation to their work. These diagrams provide a framework for continued use when back in the studio. The diagrams and approach have been tested repeatedly with Rachel's clients since 2000 and with the BIID since 2003. During the session delegates will have the opportunity to put forward their own particular stumbling blocks and receive advice there and then that they can apply after the session. 

Every delegate is equipped to gradually and continuously improve the delivery of projects and the management of a studio to generate long-term business success in both design and financial terms. Improvements in professional practice make it much easier to win clients, earn appropriate fees, deliver projects smoothly and generate repeat business.    


Delegates range from students, early stage and pre start-up businesses to established businesses, giving a great opportunity of sharing within the group. 


Rachel Smart provides a unique combination of services for architects and designers including management consultancy and professional practice seminars. Her knowledge is informed by:

  • the understanding of a designer’s aspirations having trained in interior design for five years 
  • the experience of being director of a leading London architectural practice
  • the rigour of a Master’s in Business Administration at Durham University with a specialisation in design business strategy
  • the specialist knowledge of PhD research completed at Birkbeck focusing on successful design entrepreneurs and their firms
  • the practical knowledge gained by helping small design and architecture businesses to thrive since 2000
  • working with BIID since 2003 to develop professional practice for interior designers

Rachel offers a range of services to start-up, run and grow small design and architectural businesses for more profit and less stress. “Creative people want to get on with the job and not worry about management and paperwork. My intention is to help designers enjoy their businesses more and optimise their financial success.” Rachel Smart 

Testimonials from attendees of PP4

‘It was very informative and relevant. [The] group discussion was also interesting.’

‘Excellent, thank you!’


The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 1. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room.

Additional information

Prices advertised are not inclusive of VAT.

*BIID member traveller rate:

To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the BIID office (EC2A 4PE). If this includes you, please book using the rates above. We will then contact you to verify your postcode.

To see if your office is located more than 60 miles please click here.

When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.

All BIID events are subject to standard terms and conditions which can be read in full here

If you have any queries please email us at or call 020 7628 0255.