PP4: Writing a Marketing Plan to Win More Clients 21st February 2019
This workshop is designed to prove the apparently simple concept that we all perform best when adopting a positive, conversational style. In other words, our personality comes over well and our listeners find the message easy to digest. Vital to this concept is analysis of normal conversation.
Participants will discover some amazing insights into their own strengths when talking and passing information to other people. Why do people sometimes listen intently? Why, sometimes, do they forget everything that was said? These basic principles are the building blocks of all face-to-face communication.
WHAT TO EXPECT
In this bespoke workshop you will learn how to present confidently when pitching to potential clients or presenting your ideas to existing clients. Excellent design does not sell itself. Before a client can believe in your work they have to believe in you. This workshop will help to make you stand out when you stand up.
9:00 Registration and Coffee
9:30 Basic Principles
11:00 Coffee Break
11:15 Effective Use of Visuals
12:30 Light sandwich lunch (provided)
13:00 Focusing Your Message
14:00 Presentation Development
15:00 Final Presentations
16:50 Wrap Up
WHAT YOU WILL LEAVE WITH
WHO SHOULD ATTEND
Professional Interior Designers
WHAT YOU SHOULD BRING
Please come with two ideas to build presentations around. One should be work-related and the other idea should be on a non-work topic which you feel very passionate about. Don't worry too much about this. During the afternoon you will be given time to prepare talks around these topics. Also, please bring one visual from a previous presentation to use as part of a visuals exercise. This could be a mood board, sample board or full design work-up. I don't want you to spend any extra time on this. Just grab something you have already presented so that you are very familiar with it.
ABOUT THE SPEAKER
Claudette has worked in the communications industry since 1979 particularly in broadcasting, video production and industrial theatre. Her expertise centres on writing, producing and presenting.
Corporate video production, elaborate business launches and business presentations have allowed her to successfully blend formal arts training with business acumen. Claudette appreciates that no amount of special effects can compensate for a poorly focused message or an unnatural delivery style. The entire presentation process changes when you look at it from the audiences’ (the client's) perspective.
This programme provides as much ‘live’ practice as possible – based on the premise that successful speaking is a physical skill and that the only way to improve it is through practice. Hopefully, the skills you will learn will help you through a lifetime of success in face-to-face communication.
Testimonials from attendees to Presentation Skills for Interior Designers
‘[Claudette] was very approachable and patient but was also critical in her feedback’
‘I found this course very helpful for future presentations’
Prices are not inclusive of VAT.
Tickets for BIID events are allocated at a BIID member rate and a non-member rate. If the ticket type for your status has sold out, please contact the BIID office on 0207 628 0255, as we may be able to reallocate a ticket for you from the remaining selection.
member traveller rate:
To make our workshops more accessible to those based outside London, we are offer a discount to individuals whose offices are located more than 60 miles from the venue (EC3N 4DJ). If this includes you, please book using the BIID Travelling Member rate. We will then contact you to verify your postcode. To see if your office is located more than 60 miles away please click here.
When booking please provide the name of the person(s) who will be attending the event - we will use this for their delegate badge and materials.
About the venue
The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 1. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room.
If you have any queries please email the office at firstname.lastname@example.org or call 020 7628 0255.
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