PP4 – Writing a Marketing Plan to Win More Clients (15/02/18) 15th February 2018
This workshop is designed to prove the apparently simple concept that we all perform best when adopting a positive, conversational style. In other words, our personality comes over well and our listeners find the message easy to digest. Vital to this concept is analysis of normal conversation.
Participants will discover some amazing insights into their own strengths when talking and passing information to other people. Why do people sometimes listen intently? Why, sometimes, do they forget everything that was said? These basic principles are the building blocks of all face-to-face communication.
WHAT TO EXPECT
In this bespoke workshop you will learn how to present confidently when pitching to potential clients or presenting your ideas to existing clients. Excellent design does not sell itself. Before a client can believe in your work they have to believe in you. This workshop will help to make you stand out when you stand up.
9:00 Registration and Coffee
9:30 Basic Principles
11:00 Coffee Break
11:15 Effective Use of Visuals
12:30 Light sandwich lunch (provided)
13:00 Focusing Your Message
14:00 Presentation Development
15:00 Final Presentations
16:50 Wrap Up
WHAT YOU WILL LEAVE WITH
WHO SHOULD ATTEND
Professional Interior Designers
ABOUT THE SPEAKER
Claudette has worked in the communications industry since 1979 particularly in broadcasting, video production and industrial theatre. Her expertise centres on writing, producing and presenting.
Corporate video production, elaborate business launches and business presentations have allowed her to successfully blend formal arts training with business acumen. Claudette appreciates that no amount of special effects can compensate for a poorly focused message or an unnatural delivery style. The entire presentation process changes when you look at it from the audiences’ (the client's) perspective.
This programme provides as much ‘live’ practice as possible – based on the premise that successful speaking is a physical skill and that the only way to improve it is through practice. Hopefully, the skills you will learn will help you through a lifetime of success in face-to-face communication.
Prices are not inclusive of VAT.
Tickets for BIID events are allocated at a BIID member rate and a non-member rate. If the ticket type for your status has sold out, please contact the BIID office on 0207 628 0255, as we may be able to reallocate a ticket for you from the remaining selection.
*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the BIID office (EC2A 4PE). If this includes you, please book using the rates above. We will then contact you to verify your postcode.
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