Sleep 2017

Sleep, Europe’s hotel design and development event, returns to the Business Design Centre in London with the enticing theme of “Loyalty: Lessons in Love” shaping the direction of the two-day event. In a unique collaboration with Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, this year’s event seeks to consider how to create amazing experiences that connect with customers emotionally, create enduring memories and make guests fall in love with the hotel they are staying in. 

With over 150 exhibitors across categories ranging from lighting to wallcoverings and technology solutions, this year’s event will be more international than ever before, with 32% of exhibitors coming from Italy, France, Germany, Portugal, Denmark, Holland and the USA, amongst other countries.

Highlights for visitors include the annual Sleep Set competition which sees leading international design practices translate the event theme into physical hotel environments, and Spaces which returns for a second time, allowing visitors to experience an imaginative collection of 18 showcases in specially created hotel settings.

The Sleeper Bar designed anew each year as the event’s networking hub will this year be created by the Sundukovy Sisters Studio to suggest how “Loyalty is born out of our inner and outer worlds coming together”.

The free-to-attend Conference spans both days and will be opened by Tristan Auer, whose seminal hotel projects include Les Bains and Hôtel de Crillon in Paris. This will be followed by sessions on the latest trends in F&B and a look at the hotel investment and development horizon. On Day Two, attendees will hear the Sleep Set designers make their case to a panel of judges before the winner is announced. A panel of experts, including James Soane and Jason Holley, will debate the theme of “post cool”, and the trend towards slow design will be explored by Quentin Dante from Studio Q, Indonesia, and Motti Essakow from Rhythms by Design, UK, amongst others.

BIID members can register for VIP tickets by logging in to the members area

www.thesleepevent.com 

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