Sleep, Europe’s hotel design and
development event, returns to the Business Design Centre in London with the
enticing theme of “Loyalty: Lessons in Love” shaping the direction of the
two-day event. In a unique collaboration with Ipsos Loyalty, the global leader
in customer experience, satisfaction and loyalty research, this year’s event
seeks to consider how to create amazing experiences that connect with customers
emotionally, create enduring memories and make guests fall in love with the hotel
they are staying in.
With over 150 exhibitors across
categories ranging from lighting to wallcoverings and technology solutions, this
year’s event will be more international than ever before, with 32% of
exhibitors coming from Italy, France, Germany, Portugal, Denmark, Holland and
the USA, amongst other countries.
Highlights for visitors include
the annual Sleep Set competition which sees leading international design practices translate the event
theme into physical hotel environments, and Spaces which returns for a second
time, allowing visitors to experience an imaginative collection of 18 showcases
in specially created hotel settings.
The Sleeper Bar designed anew
each year as the event’s networking hub will this year be created by the
Sundukovy Sisters Studio to suggest how “Loyalty is born out of our inner and outer
worlds coming together”.
The free-to-attend Conference spans
both days and will be opened by Tristan Auer, whose seminal hotel projects
include Les Bains and Hôtel de Crillon in Paris. This will be followed by
sessions on the latest trends in F&B and a look at the hotel investment and
development horizon. On Day Two, attendees will hear the Sleep Set designers
make their case to a panel of judges before the winner is announced. A panel of
experts, including James Soane and Jason Holley, will debate the theme of “post
cool”, and the trend towards slow design will be explored by Quentin Dante from
Studio Q, Indonesia, and Motti Essakow from Rhythms by Design, UK, amongst
BIID members can register for VIP tickets by logging in to the members area