PP4: Writing a Marketing Plan to Win More Clients 21st February 2019
Interiors magazines are full of beautifully styled interiors oozing with ambience, but what are the skills that an interior designer will require, in order to take a real-life home and turn it into a beautifully styled interior? This workshop will illuminate the trade secrets and practicalities of styling for shoots, with careful scrutiny of successful projects and a host of insider tips.
WHAT TO EXPECT:
The session will be divided into three parts:
The value of investing in beautifully styled, professional shots, both for a designer’s own website, as well as for potential editorial use.
The crucial working relationship between stylist/designer and photographer, and tips on commissioning and what to expect from a photographer
The practicalities of a typical day’s shoot, from what the ‘client’ should expect to the number of shots on the day
How to ‘Think like a Stylist’, examining magazine example to see what works and what doesn’t, and most importantly, why?
Learning to create great ambience in a room and the value of the ‘right’ lighting
A close look at camera angles; how to create the perfect combination of shots to show off the interior to its best advantage
a look at ‘Perfect Accessorizing’, including what to take away from a room, and failsafe examples of room-specific essential props to add, plus examples of props tailored to ‘city' and ‘country' interiors
The low-down on Do’s and Don’ts of flowers, and the best flowers and foliage, plus vases to use
Styling tips for specifics, from bookshelves to empty spaces
What crucial ingredients are interiors magazines looking for when considering potential projects for publication?
How to approach a magazine with a potential project, including tips on how to do successful ‘recce’ shots and an email pitch
How to choose which magazines to approach, with examples of ‘success’ stories, plus the average timeline from pitch to publication
WHAT YOU WILL LEAVE WITH:
A practical knowledge of working with a photographer, with tips for getting the best out of a day’s interiors shoot
A newly developed ‘stylist’s eye’, including how to play up the assets of a room, how to inject essential ambience, and great practical tips on styling, from must-have props to the best flowers and vases
A clear understanding of what magazines are looking for when picking interiors for publication, and a how-to guide on approaching publications with a new project
WHO SHOULD ATTEND:
Professional interior designers
ABOUT THE SPEAKER
Judith Wilson is a London-based interiors journalist, author and lecturer. Her work has appeared in numerous national magazines and she is a Contributing Editor for House & Garden. She is the author of 14 books on interior design: her latest is Think Home (Ryland Peters & Small). Her books have been published widely in the Europe and the US.
"[Judith] was excellent. The lecture was extremely informative and enjoyable. The classroom had a nice atmosphere. I am really glad I took this course." Jennifer Kraiem-Ghatam, JKG Interiors
"An interesting and stimulating session. Thank you, Judith." Anna Kalnars, BIID RegID, Infinite Design Devon
"Judith was a great presenter and covered many good points." Nicole Langmuir, Roselind Wilson Design
"This was absolutely super - Judith was friendly, extremely knowledgeable and enthusiastic. The subject matter covered was spot-on; I learned a huge amount which I will take into my projects. Thank you for a superb session." Anne Hatton, BIID RegID, Embellishments Ltd
"Content extremely relevant, informative, interesting … really enjoyed, thank you!" Sue Reeve, Consider It Done Lifestyle Management Ltd
Prices are not inclusive of VAT.
Tickets for BIID events are allocated at a BIID member rate and a non-member rate. If the ticket type for your status has sold out, please contact the BIID office on 0207 628 0255, as we may be able to reallocate a ticket for you from the remaining selection.
*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offer a discount to individuals whose offices are located more than 60 miles from the venue (EC3N 4DJ). If this includes you, please book using the BIID Travelling Member rate. We will then contact you to verify your postcode. To see if your office is located more than 60 miles away please click here.
When booking please provide the name of the person(s) who will be attending the event - we will use this for their delegate badge and materials.
If you have any queries please email the office at email@example.com or call 020 7628 0255.
All BIID events and training courses are subject to standard terms and conditions which can be read in full here