Workshop: Social Media for Interior Designers (29/01 pm)

Tuesday 29th January 2019


Tuesday 29th January 2019


2:00pm to 5:00pm


7th Floor | Meeting Room 1 | citizenM Tower of London Hotel | 40 Trinity Square | London | EC3N 4DJ


  • BIID Members / £90.00
  • Travelling Members / £72.00
  • General / £125.00

Cpd hours:



Is your social media presence as beautiful and purposeful as your offline projects? If your social media strategy needs polish and focus, join creative business mentor and social media expert Charlene C Lam for this 3-hour workshop, tailored for interior designers.

There’s a lot of advice about social media out there, and not all of it will be relevant for you and your business. How do you know which platforms are right for your business? Which strategies will help you get the best return on your time and effort? Do you struggle to come up with content that connects to your customer? In this interactive and hands-­on workshop, you’ll learn how to use Instagram, Twitter and more for your interior design business.


Part 1
We'll start with an overview of Social Media and look at ways interior designers may want to use the various platforms

  • Reasons to use social media
  • Social Media in 2019: Trends and best practices
  • Post with Purpose: Identifying your purpose for using social media

Part 2
Next, we'll look at your brand and interior design business, and how Social Media fits into your overall marketing strategy

  • Your Brand: Identifying your signature style, elements and ethos
  • Your Business: Where are you are now with your social media? Where do you want to be?
  • Your People: Who are the clients, decision-­makers and influencers you want to reach?
  • Exercises include self-evaluation of current social media profiles

Part 3
Developing content ideas for social media that are relevant to your business and your audience

  • Where, when and how: Developing a content plan and calendar for your Social Media
  • Your Next Nine: using the Instagram grid to plan social media content in an interactive exercise
  • Tools for planning and scheduling social media content


  • A clear understanding of how to evaluate which platforms are right for your business, now and in the future.
  • A Social Media content strategy aligned with your business and lifestyle, including dozens of content ideas and your next nine Instagram posts mapped out.
  • Practical tips for maximising your time and effort on social media to build relationships and get results.


This workshop is for professional interior designers who want to take charge of their social media story. Attendees are expected to bring with them a basic understanding of the platforms under discussion.


The devices you use for social media planning and posting (phone, tablet, etc) with your social media accounts logged in.

Your Instagram planning app of choice (Plann, Planoly, Later, etc) installed and signed in on your device.

If you’re not currently using an Instagram planning app (and it’s ok if you’re not!), please install and sign up for the free version of the Plann app for Instagram planning.

Android Users: Get it on Google Play

For iOS Users: Download on the App Store


Charlene C Lam is a NYC-LDN curator, creative business mentor and social media expert.

With degrees in mass communications from UC Berkeley and surface/textile design from the Fashion Institute of Technology (FIT) in NYC, Charlene started showcasing UK designers and makers with a Christmas pop-up in Vitra's London showroom in 2010.

Drawing on her experience in journalism, marketing, retail, and visual merchandising, Charlene helps creatives to show and sell their work. Frustrated by generic social media advice, she developed a specialty in social media for creative businesses, sharing her insights through talks, workshops and a new content series Show & Sell with Charlene.

Charlene has spoken about creative business, experiential retail and social media at events like New Designers, Talks at 100% Design and Clerkenwell Design Week.


The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 1. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room.

Additional information

Prices are not inclusive of VAT.

*BIID member traveller rate:

To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the venue (EC3N 4DJ). If this includes you, please book using the rates above. We will then contact you to verify your postcode.

To see if your office is located more than 60 miles please click here.

When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.

If you have any queries, please email the office at or call 020 7628 0255.

All BIID events and training courses are subject to standard terms and conditions which can be read in full here.