BIID CPD Providers Showcase 2019 21st March 2019
Is your social media presence as beautiful and purposeful as your offline projects? If your social media strategy needs polish and focus, join creative business mentor and social media expert Charlene C Lam for this 3-hour workshop, tailored for interior designers.
There’s a lot of advice about social media out there, and not all of it will be relevant for you and your business. How do you know which platforms are right for your business? Which strategies will help you get the best return on your time and effort? Do you struggle to come up with content that connects to your customer? In this interactive and hands-on workshop, you’ll learn how to use Instagram, Twitter and more for your interior design business.
WHAT TO EXPECT
We'll start with an overview of Social Media and look at ways interior designers may want to use the various platforms
Next, we'll look at your brand and interior design business, and how Social Media fits into your overall marketing strategy
Developing content ideas for social media that are relevant to your business and your audience
WHAT YOU WILL LEAVE WITH
WHO SHOULD ATTEND
This workshop is for professional interior designers who want to take charge of their social media story. Attendees are expected to bring with them a basic understanding of the platforms under discussion.
WHAT YOU SHOULD BRING
The devices you use for social media planning and posting (phone, tablet, etc) with your social media accounts logged in.
Your Instagram planning app of choice (Plann, Planoly, Later, etc) installed and signed in on your device.
If you’re not currently using an
Instagram planning app (and it’s ok if you’re not!), please install and sign up
for the free version of the Plann app for Instagram planning.
Android Users: Get it on Google Play
For iOS Users: Download on the App Store
ABOUT THE SPEAKER
Charlene C Lam is a NYC-LDN curator, creative business mentor and social media expert.
With degrees in mass communications from UC Berkeley and surface/textile design from the Fashion Institute of Technology (FIT) in NYC, Charlene started showcasing UK designers and makers with a Christmas pop-up in Vitra's London showroom in 2010.
Drawing on her experience in journalism, marketing, retail, and visual merchandising, Charlene helps creatives to show and sell their work. Frustrated by generic social media advice, she developed a specialty in social media for creative businesses, sharing her insights through talks, workshops and a new content series Show & Sell with Charlene.
Charlene has spoken about creative business, experiential retail and social media at events like New Designers, Talks at 100% Design and Clerkenwell Design Week.
ABOUT THE VENUE
The meeting room is on the 7th floor of the citizenM Tower of London hotel. To access the 7th floor pass through the lobby and head straight to the elevators. There is no need to check in. A societyM ambassador will greet you on arrival on the 7th floor at the desk (turn right from the elevator). If there isn’t an ambassador available, just make your way around the bar towards the view of the Tower of London where you will find meeting room 1. The bar facilities are for hotel guests only, please do not use this space. Tea and coffee facilities are complimentary and found within the meeting room.
Prices are not inclusive of VAT.
*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the venue (EC3N 4DJ). If this includes you, please book using the rates above. We will then contact you to verify your postcode.
To see if your office is located more than 60 miles please click here.
When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.
If you have any queries, please email the office at firstname.lastname@example.org or call 020 7628 0255.
All BIID events and training courses are subject to
standard terms and conditions which can be read in full here.