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Jam By Hedayat Ltd project

Forty West - Natural Zen Show Home

Horizontal lines were utilised as the main pattern for the details. Grooved marble fireplaces, built-in slatted privacy screens and calm cool colour choices were employed to create a tranquil space.


Interior design of 180 apartments in a high end luxury development in the west (capital) of Cairo. 


Developed interior layouts with architectural firm Machado and Silvetti.

Developed three distinct styles which were applied in the details, finishes and furnishings: Natural Zen, Modern Islamic and Urban Chic.


Winner, Residential Design, Eklego Design 2013 Zimmer & Rhode Interior Contract Awards

Winner, Commercial Residence, Eklego Design 2014 International Design and Architecture Awards