Sofa Workshop offer their customers the luxury of creating a unique piece of furniture that is tailored to their style & comfort.
It's this bespoke experience that inspired Je+1 to develop a new concept to echo this ethos within their stores.
The journey of the store is centered around the 'Fabric Area'. This houses a large tailors style table where customers can lay out their desired fabrics for consideration whilst receiving a tailor made design service from the team.
The area also offers; an array of fabric books set on a wall mounted unit, a selection of large fabric browsers to sample together with a cushion & throw unit for the finishing touches.
These combined elements create an area where the customer can truly customise their bespoke piece of furniture.
After completing a refit in Tottenham Court Road, we were asked to continue this concept in future stores; from a brand new retail unit in Stratford Westfield to a listed Georgian building in the heart of Bath.
Sofa Workshop have been extremely pleased with the result as we continue to roll out the concept in future and existing stores.