Natalie Kelly


Natalie Kelly
Tel: 01902 606493

Lower Lichfield St
West Midlands
WV13 1QQ
United Kingdom


Based in the heart of England and with a family manufacturing history dating back to 1868, Croft have a long standing reputation for manufacturing excellence within their field. Their unique blend of traditional handcraft techniques infused with state of the art machinery and seamless design innovations, ensures only the most alluring pieces of quality hardware are produced.


Croft products are designed and manufactured in their Willenhall factory to perfectly meet the requirements of high end residential and commercial projects around the world.

Croft are specified on the most prestigious projects of beauty; and boast a long list of successful premises furnished.

Historic London buildings Buckingham Palace, the Houses of Parliament, and 10 Downing Street.

Luxury apartments and hotels including Claridge’s and The Savoy.

Croft are even to be found on the Orient Express and on many film and TV sets

Portfolio and Collections

Using only the finest quality brass and bronze, their extensive and beautifully arranged portfolio includes:

Over 1000 project ready products from classic Victorian suites to Art Deco glamour

Elements, by Croft collection, a stunning selection of exquisitely designed pieces, allowing all the flexibility to customise within a standard collection

The acquirement of The Quality Lock Company in 2013, a perfect addition to a Croft offering already unrivalled in terms of choice and quality.

Décor Collection – striking and intricately designed Rim Locks for the most discerning of properties

A generous choice of 27 stunning finishes & patinas to perfectly complete your project

Complete Bespoke Service

From concept through to after-sales-care, we’ll work with you to ensure custom designs are manufactured to the highest quality, with an experienced team and service to match. Allowing you to focus on what you do best.

The Croft Team

Committed to building strong and long lasting partnerships with partners, Croft work with the most talented Ironmongers, Architects, Designers and Contractors to bring projects to life.The Croft team are made up of:

Friendly and experienced customer service and technical teams

An in-house design team, constantly inspired by the vast collection of original patterns and dies that have been kept within the founder's family for generations.

Bespoke projects team, in place to ensure that your vision is manufactured to perfection and on schedule

Skilled craftsmen and engineers, passionate about their trade and this reflects in great manufacturing and service statistics.

The IP badge designates Industry Partner membership of the Institute. Industry Partner membership is for companies that supply goods and services to the interior design sector and have met our strict entry requirements.

Areas of work

  • Bathrooms
  • Commercial/contract furniture and fittings
  • Domestic furniture and fittings
  • Kitchens
  • Other furniture, fixtures and fittings
  • Architectural ironmongery
  • Doors and security doors
  • Windows