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Amba Tawake
Tel: 020 3141 8371

2nd Floor, Studio Building
Evesham Street
W11 4AJ
United Kingdom


Brit-brand Loaf ( specialises in laid-back, handmade furniture and accessories for the entire home. To run alongside the online offering, there are two seriously beautiful, bells and whistles Loaf Shacks located in London’s Battersea and Notting Hill.

Having lost a whole Saturday trying to buy a bed, founder Charlie Marshall saw an opportunity to make the online shopping experience as quick and hassle-free as possible. So two years, 187 mattress and bed factories later, Loaf was born in December 2008. Marshall launched with a select range of 12 beautifully made beds and just one perfect mattress. The fuss-free formula worked and having covered the bedroom they launched sofas and then everything for the whole home including kids’ furniture.

The comfy sofas and upholstered beds are handmade in Long Eaton, Derbyshire - the heart of British upholstery making. And the pocket-sprung mattresses are handmade in Wiltshire. Loaf’s makers are chosen for offering the best quality and craftsmanship available and they’re mostly family-run companies.

Loaf’s ethos is to make the customer experience as easy as possible: delivering at a convenient time, installing the new piece of furniture and taking away the packaging. It’s their mission to encourage people to enjoy their homes more through laid-back furniture. And for customers to kick-off their shoes and lead happier, more relaxed lives. Their ethos has paid off and they’re now the UK’s 93rd fastest growing company (Fast Track 100 2016).

The IP badge designates Industry Partner membership of the Institute. Industry Partner membership is for companies that supply goods and services to the interior design sector and have met our strict entry requirements.

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Areas of work

  • Carpets, matting and rugs
  • Commercial/contract furniture and fittings
  • Domestic furniture and fittings
  • Blinds
  • Cushions
  • Towels
  • Paitings, photographs and prints
  • Lights, lamps and chandeliers