Design Practice: Williams & Hirst

Published on 15th May 2026

BIID Interior Design Awards 2026 Shortlisted

Project: Williams & Hirst x Niche Projects

Size: 297 sqm

Photographer: Williams & Hirst

Region: Central London - Commercial

Project Summary:

A concept-led hair salon brings new life to a neglected video game store retail unit, located in the 1930s Soho headquarters of Paramount Pictures.