Alternative Flooring

Founded nearly 30 years ago, Alternative Flooring is a multi-award-winning British brand that uses colour, pattern and texture to surprise, excite and delight everybody - from mindful homeowners to forward-thinking interior designers.

Alternative designs and manufactures exceptional carpets, rugs and runners using the highest-quality wool and an extensive range of natural fibres, including seagrass, sisal, coir and jute. The brand also leads the way in next-generation faux materials, championing fully circular design and pioneering collections made with recycled fibres - including those sourced from post-consumer plastic bottles - to reduce environmental impact without compromising on style or performance.

Always guided by its three founding key values: People, Product and Planet. The brand's foundation lies in superior craftsmanship and exquisite design. Finding unexpected new ways for people to fall in love with their floors while protecting the planet, Alternative continues to expand its product range with sustainability at the forefront.

https://www.alternativeflooring.com/

https://www.alternativeflooring.com/make-me-a-rug