Geraldine Morley trained in interior design at Chelsea College of Art and Design and following experience at a London based interior design company, set up Geraldine Morley Interior Design in 2002. The key focus of the interior design practice is working with individuals and families to create beautiful homes. The starting point for any project is gaining a detailed understanding of the client's needs and preferences and their way of living. How the space is to be used and its architecture are key factors that are taken into consideration in the final scheme. Geraldine's style has been described as 'sophisticated contemporary' with a focus on comfort, elegance and quality. She loves to use subtlety and texture in her designs, layering natural materials such as wood, stone, linen and silk. Lighting plays a key role in her work and is used to create different moods and atmospheres. Geraldine understands that the implementation and quality of finish are vital to any scheme and has developed relationships with craftspeople and contractors who share her attention to detail and passion to exceed client expectations. She is personally involved at every stage of the project from conception of the design to completion of the implementation, creating a high level of client trust and satisfaction.