Loaf

Since 2008, we’ve been on a mission to help people live happier, more relaxed lives. We’re chuffed to be industry partners with the British Institute of Interior Design, to help support interior designers, architects and property developers with our comfy, colourful furniture and homewares.

As a Loaf Trade client, you’ll have access to our dedicated Trade team and benefit from their in-depth product knowledge. Our department’s been up and running for more than a decade and we’ve supported over 7,000 businesses with projects. Whether you’re a designer on the hunt for made-to-order upholstery or a property developer looking for rugs and cabinetry to bring a commercial space to life, our team is on hand to help.

Once you’ve signed up, it’s simple to start Loafing your projects – just tell us the products you’re interested in alongside the delivery address and we’ll get right on it. Plus you can enjoy our competitive tiered discount scheme; a 12-month rolling plan where the more you buy, the more you save. We’ll also give you exclusive reductions on our clearance items.

We’re champions of old-school craftsmanship which is why all our sofas are handmade here in the UK with hardwood frames and sink-in cushions which we fill with a mix of feather, foam and fibre for maximum comfort.

With nine feel-good fabrics in over150 shades, it’s easy for your clients to find their ideal combination, plus as a Trade customer you’ll get first dibs on our swatch boxes. We’ll send you a free box full of all our fabrics in every shade, so you can get a feel for our colours and textures.

We have eleven Loaf Shacks across the country, so you’re always welcome to pop in for a rest-drive. We like to think of our Shacks as slowrooms more than showrooms. If you’d like the lowdown on all things Loaf, feel free to make an appointment with one of our Loafers (or a member of our Trade team for you Londoners) for a one-on-one Shack tour.

Applying for a Trade account or have a question for us? Get in touch with our friendly team at trade@loaf.com or give us a call on +44 (0) 20 3141 8371.