Simon Mcilwraith is the CEO of Collective Design. Simon started the company 2009 specialising in the interior design of bar, restaurants, hotels and retail environments. Based in Newcastle and designing across the U.K Collective are an innovative, award winning design practice. Their success is due to their commercial awareness and an undisputed passion for originality and creativity. Through imagination and quality they look to break the mould and redefine expectations, where every detail is considered and possibility investigated.