When designing its stand for an international trade fair, the legendary Italian fashion brand decided to use VALPAINT products on some of the surfaces to elevate them with extra visual appeal. The idea was to create a texture on the vertical surfaces that called to mind the signature patterns of the brand. VALPAINT rose to the challenge and suggested a tactile product that lent itself to the purposes of the designer. The actual product used was METEORE 10 CEMENTO INTONACO, a touchable water-based coating that provided a thick layer that the creative team could then build patterns into.

Gallery