Design Practice: Studio MASH
BIID Interior Design Awards 2024 Shortlisted
Project: Silk District
Size: 280 sq m
Photographer: Christopher Lane and Andrew Gough
Region: Central London
Project Summary:
The Made With Love flagship store in East London redefines the bridal shop experience, fostering a relaxed yet engaging atmosphere for brides-to-be. It features three unique boutiques within its curved, dusty pink plaster walls, each presenting wedding dresses as central highlights. The store's design integrates Clayworks natural clay plaster and soft white bouclé upholstered furniture, maintaining an earthy, cohesive feel. Functionally, it efficiently accommodates boutiques, offices, and customer areas while maximising natural light. Emphasising sustainability, it uses low-impact, recyclable materials. Collaboratively developed, the store has received positive feedback, affirming its innovative approach and aesthetic appeal.
