Hotel Interiors Experience (HIX)
The theme of HIX 2022 is ‘great things will grow’ – a reminder that for all the disruption of the roaring 20s so far, the hotel as both a medium and market has demonstrated a remarkable ability to adapt and evolve.
Across a two-day event of talks, installations, exhibitions, social sessions and more, HIX 2022 will bring the hospitality design community together to explore these new movements and celebrate the concepts set to redefine the guest experience. Here’s three of the big issues that will be top of the agenda.
Digital Frontiers
When COVID-19 saw guests unable to visit hotels in-person, the industry was forced to think outside the box and find a new means of generating memorable hospitality experiences beyond four walls. As part of the Great Upload that saw fashion, retail and tech companies alike all enter the metaverse, hotel operators like CitizenM and Leven are now exploring the potential for shared digital environments to open up new streams of engagement and interaction. The sector now finds itself at the bleeding edge of this new experiential realm of technology, but beyond the buzzwords, what will this mean for guests?
The New Metropolis
The form and function of urban space is in flux, as newly remote and nomadic workers eschew the office, and a cost-of-living crisis sees many city-zens reconsider their place in the new metropolis. In this reimagined setting, hotels can reinvent themselves as anchors for entire communities – from multi-functional hybrid spaces that can be transformed at the touch of a button to elements catering specifically for super-short stay guests and those living within 15 minutes. The city hotel is no longer just a base to explore from, but how can designers work to authentically address both local and global demands?
Subscribe & Survive
As the video game and entertainment industries have so lucratively demonstrated, subscription-based services are the future for any business with ambitions of worldwide scale. Monthly or yearly payments to access a service not only guarantees a certain amount of profit during periods of instability, but also encourage more frequent use and consistent engagement. In the lifestyle sector especially, guests are turning away from the impersonal exchange of transactional models in favour of something more personal. And for hotels, this has resulted in a surge of members clubs and global passes that allow access wherever, whenever. As operators push to generate an organic sense of community among disparate guests, what strategies will win the doubters over?
Don't Miss
BIID Past President Harriet Forde will be moderating: Inner City Pressure: Hotels in the New Metropolis
18th November - 11:20 - 12:00
Major shifts in the design and social purpose of urban space are driving inner-city hotels to reassess form and function alike. From digital nomads and mobility concepts to hybrid models that combine live, work and play, where does hospitality stand in the new metropolis?
Speakers:
- Damien Perrot, Global Senior Vice President Design & Innovation, Accor
- Eric Jafari, Chief Development Officer and Creative Director, Edyn
- Tristan Du Plessis, Founder, A Studio
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