How to Get Press Coverage in a Digital Age
In an increasingly crowded digital world how do you make your PR message stand out from the crowd?
Specially designed for interior designers, this three hour seminar tackles the essentials needed to launch and run an effective media campaign. Topics will include: how to write an engaging press release and use images; how to find journalists and the etiquette which lies behind engaging with the media in a digital age. There will be information pitching interiors stories, using social media for PR, creating a press-friendly website, useful databases and creative PR planning. Based on case studies, interviews with practitioners, lively exercises and up to the minute hand outs, the course is led by an experienced interiors journalist and offers an ‘insider perspective’ on getting press in a rapidly-changing digital age.
About the Speaker
Serena Fokschaner has extensive experience of writing commissioned features and columns for publications that include; Homes & Gardens, Country Homes & Interiors, The Sunday Times, Brides, BBC magazines, Selvedge and The Telegraph. Serena’s mother was an interior designer, whose projects included The Capital Hotel, so she grew up surrounded by swatch books, mood boards and an awareness of how life enhancing good design can be.
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