How to Start and Grow your Email List: A Two Part Workshop Series (session 1)

Know you should probably be sending out regular newsletters but aren’t sure how to go about it? Or maybe there’s already an email opt-in form on your website, but it’s not performing as expected. After all, emails convert customers 40 times better than social media.

In this practical, two-part workshop, participants will learn how to set up an email newsletter that works for their business. The workshop will cover the best email marketing platforms, where to place an email opt-in form on a website, and what to write in the first few newsletters. Attendees will also explore ways to re-engage existing email subscribers and clients through newsletters.

This is not just another theory-based workshop—real strategies will be implemented, and participants will receive personalised guidance to ensure they make tangible progress.

Please note: This workshop is best suited for those with a basic knowledge of email marketing, as the technical aspects will not be covered step-by-step.

What to expect

Session 1: A 1-hour interactive workshop covering:

• The different email marketing platforms available to help choose the best fit
• How to set up an email opt-in form for success by placing it strategically on a website
• What to write in the first few emails to engage subscribers and build relationships
• The best approach for re-engaging existing email subscribers and clients
• A Q&A session for tailored advice

Session 2: A follow-up session (4 weeks later) to:

• Review updates and changes made to the email list and opt-in strategy
• Provide personalised feedback on email content and engagement
• Address any questions or challenges encountered since the first session
• Maintain accountability and ensure momentum in growing the email list

While attendance at session 2 isn’t mandatory, it is highly recommended for those seeking direct feedback and tailored recommendations on the progress made so far.

What participants will leave with
 

• A clear understanding of which email marketing platform suits their business
• Strategies for creating an engaging email opt-in form and placing it for maximum visibility
• Practical advice on writing the first few emails to build trust with their audience
• Valuable feedback and guidance during the follow-up session

Who should attend

This workshop is ideal for beginner to intermediate business owners with a basic understanding of email marketing. Whether attendees have already set up their platform and need help refining their strategy or are looking to improve their email content, this workshop will help take their email marketing to the next level. Those ready to move beyond the basics and create an email strategy that works will find this workshop particularly beneficial.

Important information

Part two of the workshop will take place on Wednesday, 11 December 2024. To attend this follow-up session, please purchase a separate ticket here. This session will offer valuable personalised feedback and guidance on the progress you've made since the first workshop, helping to refine and optimise your email strategy.

Both sessions will be recorded, so if you are unable to attend either event live, you'll have the opportunity to catch up on demand at your convenience.

Please note that it is essential to attend or watch the recording of session 1 before attending session 2.

(If the live session 1 event is sold out, please email info@biid.org.uk to purchase a recording of the event).

About the Speaker

Bella Foxwell is a social media strategist who started her career growing Instagram accounts for the likes of Canon, Disney, and Quorn. Since then, she’s worked with businesses of all shapes and sizes, from education charities and wedding photographers to interior designers and jewellery makers. She’s created thousands of social media posts, written a scary amount of SEO-optimised articles, sent countless engaging emails, and run lots of workshops with organisations like BIID and The Prince’s Trust.

Follow her on @bellafoxwell

Additional Information

Once you have registered for this event on Eventbrite you will receive the link to the event in a reminder email before the event starts. If this event is fully booked, please join the waiting list. If you are no longer able to attend, please inform the office so that we can give your spot to someone else.

The advertised price does not include VAT.

BIID member rate is open to Registered Interior Designers, Associate members, Provisional Associate members, Student members, Affiliate members, Retired members, Dual International members, and Registered Design Practice employees. Go to the BIID Member Area to secure your promo code to add at the Eventbrite Checkout.

If you have any queries, please email the office at info@biid.org.uk or call 020 7628 0255.

By purchasing a ticket to this event, you are agreeing to the BIID event terms and conditions

 

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