How You Can Feature on the BIID Instagram Page
Industry Partner benefits include one Instagram Story and one Instagram Spotlight a year. Here's some top tips on how to use both these opportunities.
BIID Instagram Stories
The BIID Industry Partner Instagram Stories Highlights feature will form a curated collection of Instagram Stories that our followers can tap into and watch any time they like. Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights live permanently on the BIID Instagram page.
Because of their prime location directly under our bio and above our BIID Instagram feed, it’s a good place to direct followers to valuable and interesting content.
This new feature will promote relevant news from a maximum of 5 different BIID Industry Partners every week.
The content
Content should either:
- focus on news about the brand (e.g. new product story or service)
- highlight benefits to BIID members
- be relevant & useful to interior designers e.g product information, design inspiration, relevant events
The content also needs to reflect BIID tone of voice; informal but knowledgeable, friendly and open/approachable, collaborative, and passionate about interior design
Complete content should include:
- A portrait jpeg image (size: 300dpi)
- Text of maximum 20 words (including relevant tags if needed)
- Your preferred date for inclusion (dates are a first come basis and if a date is full an alternative will be offered)
Please upload your Instagram Story here or, send your completed content to partners@biid.org.uk
BIID Instagram Spotlight
Another exciting benefit as an Industry Partner is to feature in our BIID Instagram spotlights. The BIID’s Instagram following is made up of professional interior designers, studios and industry decision‑makers. A spotlight puts your brand and, most importantly, its story in front of a highly engaged and committed community.
You can upload up to 6 hi-res project images which make spotlights ideal for product announcements, brand events or celebrations of supplier news.
If you'd like to feature as an Instagram Spotlight then you can upload the content here or email it to partners@biid.org.uk