A large penthouse apartment situated on the South Bank, with far reaching views over the capital city. Currently in the conceptual stages, we are tackling this brief with a completely fresh approach – 'rough-lux'. The use of natural wood and high shine materials throughout will evoke an ambient feel of rough luxury, in which all materials will be sourced from English suppliers and craftsmen. The overall design is one of loft-style open plan living, with the central focus on an alternative and impressive helical staircase. Within the apartment there are 2 en-suite bedrooms in which statement walls made from wooden panels will take residents from bedroom to bathroom, where the luxurious feel is continued in crisp neutral décor with statement silver and bronze metal detailing. The use of these similarly natural and yet contrasting materials, wood and metal, help to evoke this rough-lux concept and give the entire space a plush and warming atmosphere.
