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How to Start and Grow your Email List

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Event description

Learn how to set up and build an email list that converts subscribers into clients.


This webinar will cover:

  • Why you must be emailing prospects in 2024
  • The pros & cons of leading email marketing platforms
  • Ideas for lead magnets to get people on your email list
  • How to write emails that encourage opens and generate sales
  • Common email marketing mistakes that 90% of businesses are making
  • How to build your email list using Instagram


One lucky person will receive personalised feedback on their existing email opt-in form/sequence during the session. If you’d like to be in with a chance of being selected (at random), please enter the relevant information at check-out.


  • An understanding of which email marketing platform is best for you
  • Tips about how to write emails people actually want to read
  • A plan to maintain regular newsletter creation


Bella Foxwell is a social media strategist who started her career growing Instagram accounts for the likes of Canon, Disney, and Quorn. Since then, she’s worked with businesses of all shapes and sizes, from education charities and wedding photographers to interior designers and jewelry makers. She’s created thousands of social media posts, written a scary amount of SEO-optimised articles, sent countless engaging emails, and run lots of workshops with organisations like BIID and The Prince’s Trust.

Follow her on @bellafoxwell or @thedoorsofldn (where her love of Instagram started).

Additional Information

Advertised price does not include VAT

Once you have registered for this event and your purchase has been verified, you will be emailed the Zoom meeting link the day before the session.  If this event is fully booked, please join the waiting list. If you are no longer able to attend, please inform the office so that we can give your spot to someone else. 

Registered guests will receive the recording of this webinar and the recording will be available to purchase on-demand after the event to non-registered guests

Attendance to this event equals 1 hour of Structured CPD

If you have any queries, please email the office at or call 020 7628 0255.

By purchasing a ticket to this event, you are agreeing to the BIID event terms and conditions

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