Biid in the press: idfx blog

BIID international director Simon Hamilton is featuring in IDFX's lead story;

How can British designers benefit from a global perspective?

...asks Simon Hamilton, international director of the British Institute of Interior Design and owner of design practice Simon Hamilton Associates

My role as international director of the British Institute of Interior Design (BIID) presents me with a great perspective of our profession: the similarities between the sector here in the UK and overseas, and the key differences.

What is striking is the energy that designers abroad possess, though there is no doubt that UK practitioners are just as passionate and dedicated. The differences, I believe, are much more likely to be cultural - there's no less content or quality in design, but simply a different approach.

British designers have much to offer, which is why there is such high demand for our talents in China, India, Russia and Singapore. But are we ready to adapt to a different working environment, and can we learn from it?

Read the rest of the article in IDFX's online magazine