From Submission To Spotlight: How Awards Entrants Find PR Success

There are many compelling reasons to enter the BIID Interior Design Awards. While recognition for your talent and the prestige of winning are significant, one of the most valuable benefits is the powerful exposure your practice can gain.

The BIID promotes entrants extensively across its website and social media platforms. However, many participants find that the visibility they receive goes far beyond this. The awards regularly attract coverage in both national and regional publications, helping to elevate your profile within the industry and beyond.

Winners and entrants also gain access to valuable opportunities, including speaking engagements at major trade shows such as Decorex, Clerkenwell Design Week, and Grand Designs Live. In addition, past participants have featured on industry podcasts, further expanding their reach.

All of this provides a unique opportunity to showcase your work to potential clients—without any additional marketing costs.

Success Stories

Studio 9 Design - 2026 Winner South East

Studio 9 Design won for their work on a Grade II listed private residence in Sussex. Having previously secured the Anna Whitehead Prize in 2024, they were already familiar with the awards’ impact.

Since then, they have received coverage in numerous publications, including, The Argus, Sussex Life, The Art Of Design, Absolutely Magazines and Sussex Express - all are opportunities which have boosted their visibility. 

The Vawdrey House - Anna Whitehead Prize Winner 2025

The Vawdrey House took home the Anna Whitehead prize as well as winning for the Greater London region. The project was one of only nine houses in London built to PassivHaus standards. It adhered to strict sustainable principles taking into account the clients needs for health and home.

Since winning, Jennifer Hamilton has been invited to speak at leading industry events such as the Biophilic Design Conference and the Surface Design Show, as well as appearing on industry podcasts. The project has also been featured in multiple publications, further strengthening its profile. These include: Design Buy Build, PrimeResi, and Interior Design Magazine.

Mairead and Co. Interiors - Shortlisted 2026

Even being shortlisted can deliver significant PR value. Mairead and Co Interiors Ltd were recognised for their project The Papered House in Beaumaris. Despite not winning, the firm achieved extensive media coverage across numerous outlets, demonstrating the broad exposure available to entrants at every level.

Mairead and Co have had coverage in Business News Wales, Wales 247, North Wales Chronicle, North Wales Live, MSN, News From Wales, Business In The News, Cardiff Newsdesk, City News, West Wales News, North Wales Business News, National World, Business Monday, and Yorkshire Post

Disclaimer:

The BIID cannot guarantee coverage as the decision lies with the editors of publications. We do however promote all shortlisted practices for PR opportunities and give additional promotion to winning practices.