James Balston of James Balston Photography talks to us about why being an Industry Partner of the BIID has helped him to grow a successful business.
What does your business do?
I am interior and architectural photographer. I photograph all aspects of interior including residential, bars, restaurants and architecture. I have been doing it for 18 years now. I had previously trained and worked as an interior designer which I loved but I knew the fit wasn't quite right. I loved interiors and photography and when I realised, I could combine the two it gave me a stress-free way to enjoy build a successful career.
What is it that you love about interiors?
I loved them since I was a child. At one point we had moved into a new house and I would constantly be drawing plans to redesign the house. I went on to do my degree in interior design. It has always been my passion. I was really glad I was able to keep within the interiors world by photographing them.
What has been your greatest business achievement?
Well I have been teaching KLC and that has been really rewarding. I have also had some good magazine covers including Homes and Antiques and English Home in the UK. They gave me added recognition in the industry and also a credibility that helped me continue to grow.
Why did you become an Industry Partner?
I think it was back in 2005 so it was a very long time ago! It was on the recommendation of a friend of mine. She was a member and suggested it as a good way of contacting interior designers.
What has been your experience of being a BIID Industry Partner?
It has been a great way to contact designers. When I first started, I did offers and discounts specifically for BIID members. That really paid off for me the BIID has been a huge part of my finding new clients, a large portion come through the BIID.
Will you continue as an Industry Partner?
Yes, it has worked for me and I like working with an organisation like the BIID as it gives credibility and show I take interior design seriously.
What would you say to someone considering becoming an Industry Partner?
Do it but make the most of the opportunities. I go to the events and make an effort to meet people. It is not always a sales pitch, sometimes it is just meeting people and building relationships.
Due by Friday 29th April 2022 for all learning activities undertaken in period 1st April 2021 to 31st March 2022.
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