Industville project
Inside GAIL’s Stoke Newington: 93FT and Industville’s Latest Collaboration
National bakery and coffee shop chain, GAIL’s has opened a new store in Stoke Newington, designed by boutique agency 93FT, and featuring a bespoke collaboration with Industville.
Located in one of London’s most characterful neighbourhoods, the new GAIL’s Stoke Newington outpost is the latest in an ongoing creative partnership between the brand and Sheffield based design agency 93FT. The space is the second in a trio of locations the agency is producing for GAIL’s, alongside Buxton and Welwyn Garden, each of which is a unique reflection of its local community.
In embarking on the project, the 93FT team meticulously researched the area’s history, architecture and community to curate a vision that felt both hyper local and innately GAIL’s, without being a copy and paste of any of the chain’s other sites.
A detailed level of bespoke creation and customisation was required to bring this to life, and 93FT worked with a range of partners to deliver one-of-a-kind solutions across all three sites. For the Stoke Newington in particular this included a lighting collaboration with British specialists, Industville, that drew inspiration from the area’s strong urban identity.
The collaboration included a custom-colour entrance light and six pendants above the main counter, that were created through Industville’s bespoke trade service. The design of the pendants features a unique shape based on historical references the 93FT team gathered in their research, offering a subtle nod to Stoke Newington’s past with a contemporary twist.
Other key elements that echo this sentiment include the flooring which was inspired by the traditional tiles in neighbouring shops and a ‘Clissold Green’ hue inspired by nearby Clissold Park that leads the space’s colour palette. This striking yet soft sage green is one of the first visual cues that subtly ties the space to its environment and is seen in shelving and floor tiles as well as the outdoor entrance light.
In their vision for the project, the team at 93FT wanted to create a somewhere that felt familiar yet special, a place that encourages people to stay, relax, and return. According to 93FT’s Head of Interior, Amber Addison, lighting played a significant role in this process.
“The lighting of this space is more than just illumination, it sets the tone, enhances the mood, and defines how the space is experienced by both staff and customers. We created something that’s functional first yet still beautiful, and chose to work with Industville because their range is extremely vast - from vintage styling to modern lighting,” says Amber.
“Being able to specify Industville lights in bespoke colours, shapes and sizes also meant that we could perfectly complement other design elements in the space - like the patterned tiled floor and intentional colour palette that connects the space to the surrounding community.
“There were also special considerations that needed to be made for the environment. GAIL’s is a high traffic space so durability of fixtures was key – something that the Industville team were able to deliver 100% in all the products they made for us.”
Key project detail:
New Stoke Newington GAIL’s location designed by 93FT in collaboration with Industville
This site is the third GAIL’s location by 93FT, with each store uniquely informed by its local surroundings
The lighting design throughout the site is in collaboration with Industville, with bespoke details including a unique colour finish of pale green on the exterior light and oyster white for the pendants above the counter
The Stoke Newington store features standout flooring, inspired by the traditional tiled shop floors of the local area, but reimagined with a contemporary twist and a stunning ‘Clissold Green’ hue in a nod to the nearby park
Furniture and fittings were designed and made by 93FT’s in-house team, Made by HANDS
Amber Addison, Head of Interior at 93FT said:
“This project has really showcased our capabilities in collaborating with a major brand like GAIL’s while staying true to our values as a design studio. Being entrusted with such an iconic brand means a lot and what’s especially rewarding is that GAIL's is so design-led – something you don’t always find in rollout projects.
They also really respect the creative process which allowed us to stretch ourselves and produce work that’s not only functional but beautifully considered. Working with Industville was a seamless extension of that process. We hold a shared language around craft and design, and it was refreshing to work with a manufacturer that was just as detail driven as we are.
We’re proud to be one of the few studios working on GAIL’s spaces and to bring something truly unique to each location. It’s been a great partnership and we’re just getting started.”
Mara Rypacek Miller, Founder of Industville said:
“Working with GAIL’s over the years has always been a deeply collaborative process - one that evolves with each location and design team involved. From early conversations to final fittings, the brief is never static, and that’s something we truly value.
Stoke Newington, in collaboration with 93FT, is a wonderful example of what happens when creative minds come together around shared principles of craft, detail and place. Our bespoke production allows us to respond to each project individually - refining finishes, adjusting scale, and supporting the vision wherever it begins.
It’s never just about the product. It’s about contributing quietly but meaningfully to a space’s character, and doing so through relationships built on trust, dialogue and mutual respect.”
