New Classics Collection - Traceable 100% British wool

We are proud to partner with The Woolkeepers® to source traceable 100% British wool directly from UK farmers. Through this initiative, we can trace the wool in our flatweave products right back to the farm where the sheep were raised. The programme supports sourcing integrity, transparency, and fairer prices for farmers.

This partnership began with our New Classics collection and is progressively being integrated across our entire flatweave production. The long-term social mission behind Woolkeepers® traceability is to champion land restoration and harness the natural benefits of wool as part of the movement to help reverse climate change.

We are fully committed to transitioning our entire production to 100% traceable British yarn and central to this commitment is our relationship with the environment and everyone involved in the journey of our wool - from the sheep on British farms to the rugs and runners placed in your home.