The biid logo: unifying the industry

The BIID logo has been designed to increase recognition, visibility and understanding of the British Institute of Interior Design in the public and professional arena. It is a mark of quality, a statement that your work meets the highest standards of British interior design. As the Institute grows, so too will our logo grow to become a standard in the industry.

The logo’s success as a symbol of your quality as an interior designer or 
supplier depends on its consistent use across the entire BIID membership. We encourage all members to use the logo on their websites, marketing materials and site boards, as well as using your BIID appellation in the press, but we do require that the BIID logo is used consistently across all platforms.

Are you using the BIID logo correctly? Read on for a list of frequently asked questions to make sure that you are using the BIID logo to its full potential.

Which logo should I be using?
It is important to remember that the category of membership to the right-hand side of the BIID logo is a part of the logo you use, and must be included. It is not a template to be changed to your own name.

If you are a full BIID Member, you should be using the Members’ logo, which has the word “Member” to the right-hand side of the BIID Box. Inclusion of the word “member” is crucial: you need to let your clients know that you have met the highest standards in the industry.

If you are an Associate member, the word “Associate” should appear to the right-hand side of the BIID box. Again, this is crucial: Your work on the BIID Professional Pathway shows your clients that you consistently meet BIID standards each year.

Design Practice Members should use the logo with the words “Design Practice Member” to the right-hand side of the BIID box.

If you are an Industry Partner, your logo will say “Industry Partner” to the right-hand side of the BIID box. It is important to let your clients and specifiers know how you fit in to the BIID; the box on its own does not convey the high requirements we ask of our Industry Partners. 

Can I change the colour of the logo?
There are only two colours you may use – black or white. These will be sent to you when you join the BIID. It is essential that the logo remains unchanged in any way as it has been designed for maximum recognition. Changing the colour of the logo, even to make it fit your website’s own colour scheme, dilutes the brand power of the logo.

Can I still use the BIDA logo?
The British Interior Design Association became the British Institute of Interior Design in 2009. Indeed, the acronym “BIDA” is now used by another organisation, the British Industrial Design Association, which means that continued use of the old BIDA logo may cause confusion. If your website hasn’t been updated since 2009, it may still carry the BIDA logo, which is no longer recognised or used in the industry. To show that your work is of the highest quality, make sure that you are up-to-date.


I just want to use the BIID “box”, without any words beside it – can I crop it out?
The BIID logo was designed in tandem with the membership categories – it lets your clients know where and how you work in the industry and minimises confusion. Therefore you may only use the logo that you are sent upon joining us. Simply featuring the BIID box on your website and marketing materials may give a false impression of your role in the industry.

The logo you are supplied with by the BIID should not be altered in any way. You should use it separately from your own name or logo, without merging the BIID logo with your name or the name of any other organisation.

Remember – the standalone BIID logo is for use only by the BIID itself for use on Institute materials and sponsorships.

What can I call myself?
We encourage our members to use their appropriate BIID appellation when they appear in news articles and in the media. Doing this gives you a chance to show a wider audience your quality as an interior designer. 

As a Member of the BIID, you are entitled to use the following appellations:
— Member, British Institute of Interior Design

— A N Other is a Member of the British Institute of Interior Design

— A N Other, BIID

— Member, BIID
You are not able to call yourself “accredited”, “approved”, or “recommended” by the BIID.

Associates of the BIID are entitled to use the following appellations:
— Associate, British Institute of Interior Design

— Associate, BIID

— A N Other is an Associate of the British Institute of Interior Design

Industry Partners of the BIID are entitled to use the following appellations:
— Industry Partner, British Institute of Interior Design

— Industry Partner, BIID

 - Another Ltd is an Industry Partner member of the British Institute of Interior Design

If you should have any questions regarding the BIID logo, how to use it or which you should be using, please contact the BIID team on 020 7349 0800 or info@biid.org.uk.