CEDIA EMEA has introduced a new,
interactive online questionnaire designed to engage consumer and professional
audiences on The Future of the Connected
Home. Sitting on the CEDIA EMEA website, and available for all members to
embed on their own website, this useful tool will help the industry better
understand the needs and views of its target audiences, at the same time as
educating them about key facts and issues in connected home technology.
“The connected home landscape is
evolving and becoming more complex as it does so,” says Matt Nimmons, CEDIA
EMEA’s Operations Director. “In this world, extracting knowledge about our
customers and potential customers, their requirements and their behaviours,
will help our industry remain relevant, develop the right business models and
continue to grow as a profession. This tool will be a great ice-breaker for
audiences new to our industry, helping profile their level of understanding and
giving us and our members valuable information.”
He adds, “We recognize that educating
consumers and specifiers also plays a critical role. This interactive
questionnaire will help us share important information on the connected home with
these audiences to inform the choices that they make. The interactive
questionnaire is the foundation to our understanding of the market so that we
can make sure CEDIA and CEDIA members are correctly targeting the right
Entitled The Future of the Connected Home, the survey allows users to share
their thoughts on a range of subjects, including the scale of the connected
home sector, the likely appeal of different technology sub-systems, the impact
of broadband availability, potential project budgets and priorities for
connected home installations. CEDIA uses industry market research from reputable
sources, such as, Frost & Sullivan and YouGov to feed back to all survey
participants with a range of key insights on technology trends. All those who
complete the survey will be entitled to a copy of the report and the
opportunity to attend a CEDIA CPD session.
The interactive questionnaire forms
part of CEDIA EMEA’s substantial investment in a dedicated marketing campaign to
help the organisation achieve ambitious goals for raising the profile of the
industry, achieving greater alignment
between specifiers, manufacturers, installers and consumers and to become the
voice of the industry in 2016.
The interactive online questionnaire
has been developed by CEDIA’s digital marketing and communications agency, Purestone.
To access the questionnaire, please followhttp://cedia.co.uk/future-connected-home-quiz.