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Online Workshop: Instagram for Interior Designers

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Event description

As an interior designer, you know the value of beautiful visuals. But how does that translate to relevant Instagram content, and more importantly, how can Instagram content translate to more clients for your business?
Whether you’re taking this time to focus on your social media marketing or adjusting your current messaging, you’ll be introduced to favourite frameworks and top tips for Instagram that you can apply straight away in this interactive, practical workshop tailored for interior designers by creative business expert Charlene C Lam.


  • Pre-work including access to introductory videos to help you get the most out of workshop time (available a week before the workshop)
  • Updated Instagram best practices and strategies tailored for interior designers
  • Learn how to post with purpose on Instagram in a way that's aligned with your business and brand
  • Plenty of time for Q&A

​*Note that this workshop will focus on overall Instagram strategy. We will just be touching on Instagram Stories. For a deeper dive into Instagram Stories and IGTV, sign up for the follow up workshop on Thursday 28th May.  


  • Clarity on how interior designers can use Instagram effectively for their businesses
  • Understanding of different kinds of content and activities that can work on Instagram 
  • Relevant content ideas for your Instagram business account
  • An actionable plan for improving your Instagram


Interior designers who have created or want to create an Instagram account, but find it challenging to create content that’s interesting or relevant to their businesses, especially during these unprecedented times. Please note this workshop is open to BIID designer members only.


Please submit your Instagram handle via the registration page


Charlene C Lam is a NYC-LDN curator, creative business coach and social media expert.

With degrees in mass communications from UC Berkeley and surface/textile design from the Fashion Institute of Technology (FIT) in NYC, Charlene draws on her experience in journalism, marketing, retail, and digital content strategy to help creatives show and sell their work. Frustrated by generic social media advice, she developed a specialty in social media and content development for creative businesses, sharing her insights through talks, workshops and consultancy.

Charlene has spoken about creative business, experiential retail and social media at events like 100% Design during the London Design Festival, Clerkenwell Design Week and Brooklyn Designs. She is the Director of Content & Communications for NYC design fair WantedDesign.

Additional Information

Once you have registered for this event, you will be emailed the Zoom meeting link and the workshop templates.  If this event is fully booked, please join the waiting list. If you are no longer able to attend, please inform the office so that we can give your spot to someone else.

The advertised price does not include VAT.

If you have any queries, please email the office at or call 020 7628 0255.

Terms and Conditions:

  1. If you wish to cancel your booking to a paid event, please send a refund request via Eventbrite. A full refund will be issued if your refund request is received 10 working days prior to the day of the event.
  2. The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking.
  3. A replacement delegate nominated and confirmed by you is permitted but must be confirmed in writing to prior to the event.
  4. If you wish to cancel your booking to a free event, please do so via Eventbrite as soon as possible so that your ticket can be reallocated.
  5. The BIID reserves the right to make changes to the programme.
  6. The BIID reserves the right to cancel the event if unavoidable circumstances arise.
  7. This event will be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes.
  8. In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database.
  9. Your name may be shared with the venue.
  10. These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.


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