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Studio L, London project

So Fresh, So Clean

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WHAT IF AN OUTFIT BECAME AN INTERIOR? 

A PLAYFUL, COLOUR-CONFIDENT APARTMENT IN A GRADE II LISTED LANDMARK LONDON FIRE STATION, SW1 

 

That question became the creative foundation for this one‑bedroom apartment within Westminster Fire Station, a Grade II‑listed residential conversion in Victoria. As Creative Director for the development, Studio L London defined the “old meets new” concept for the project and was commissioned to create a boutique‑hotel aesthetic with immediate impact for its first showcase home.

 

Our response was playful considered yet unexpectedly luxe, and rooted in a single creative question: What if André 3000's iconic sartorial style—and the lyrics from his song "So Fresh, So Clean"—were translated into a decor? Add a Kindercore primary palette and Wes Anderson whimsy for the cherry on top. 


Featured in The Times, Wallpaper* and Evening Standard.

 

Gallery

  • Hallway in a joyful Pierre Frey wallpaper, yellow lacquer cabinet in Grade II listed apartment

    So Fresh, So Clean | Entrance Hallway | Westminster Fire Station Conversion

  • Shower room with herringbone tile, marble flooring, and brass fixtures

    So Fresh, So Clean | Shower Room

  • Dining area with Studio L designed dining table, and custom petite stools

    So Fresh, So Clean | Dining Room | Kindercore Elevated

  • Studio L Bespoke designed desk and vanity and manila hemp walls

    So Fresh, So Clean | Custom Desk Area | Bespoke Studio L Design

  • Bedroom in yellow Phillip Jeffries emp wallpaper, custom designed canopy bed

    So Fresh, So Clean | Yellow Bedroom | Featured in The Times, Wallpaper*

  • Living room with bold striped Phillip Jeffries wallpaper, bespoke green sofa, and primary color accents

    So Fresh, So Clean | Living Room | André 3000-Inspired Interior