NSDA (Noriko Sawayama Design & Associates Ltd.) is a professional design practice based in London (est. 2000) providing comprehensive Interior Design and consulting service for commercial, residential, and furniture design projects world-widely. Noriko' s design is often described as Elaborate and Contemporary Zen style. Clients also appreciate her skills for space planning, fixture and bespoke furniture design. Noriko used to be an established Hotel and restaurant management consultant in Tokyo before current career. Making good use of her experience, she can also provide consulting service for opening projects, which includes award-winning Saki Restaurant in Smithfield London. NSDA will help creating only one hotel and restaurant based on professional understanding of Hotel & Restaurant business. She designed a range of furniture for Japanese leading furniture company Karimoku New series from Karimoku 'Len-yu' has launched in UK September 2008.