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Pitching your Projects to the Press

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Learn how to get your work noticed and published in the press in this practical and inspirational workshop

If you’ve ever wondered the best way to get your work noticed and published in the press, this practical and inspirational workshop will provide invaluable insider tips.

In Part 1, we’ll look at assessing the publication market and pinpointing how to identify the right feature options for you and your project.

In Part 2, we’ll focus on pitching, including what images and information to send, what editors are looking for, how to make your submission stand out in a fresh way, and what happens next after a publication says Yes.

In Part 3, we’ll investigate additional options including collaborating with photographers and freelance writers, putting work with photo agencies, building a profile to get you noticed, plus Q & A.


  • how to assess which publications to approach, and the importance of identifying a match between your project and the publication
  • why it’s worth waiting until your project is 100% ready before pitching
  • how publishing timelines work and an insight into decision-making
  • why sometimes it will be a yes - and how to re-group if it is a no!
  • tips and takeaways from editors and photographers


  • an insider’s guide to professional pitching
  • an understanding of what editors look for in a pitch-worthy house
  • the lowdown on what information and images to send – and when
  • a new confidence to approach the press with great stories
  • an appreciation of the importance of networking with the press


This CPD is for interior designers at all stages of their careers, member and non-member tickets are available.



Judith Wilson is a London-based interiors journalist, author, and lecturer.  Her work has appeared in numerous national magazines including House & Garden, Homes & Gardens, The English Home, Living etc and Country Homes & Interiors.  She is the author of 14 books on interior design: her latest is Think Home (Ryland Peters & Small).  Her books have been published widely in the Europe and the US. 

Instagram: @judithwrites

Additional information

Can't make this session? This CPD is also available to book on Wednesday 24th January 2024 at 3pm.

Once you have registered for this event and your ticket purchase has been verified, you will be emailed the Zoom meeting link the day before the session. If this event is fully booked, please join the waiting list. If you are no longer able to attend, please inform the office so that we can give your spot to someone else.

The advertised price does not include VAT.

This workshop will not be recorded, please note this to avoid disappointment. 

Attendance to this event equals 1.5 hours of Structured CPD

If you have any queries, please email the office at or call 020 7628 0255.

By purchasing a ticket to this event, you are agreeing to the BIID event terms and conditions

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