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Build Your AI Marketing Director In Claude

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Learn how to use Claude AI as your on-demand marketing director to create consistent, on-brand content for your interior design business.

Join this practical online workshop for interior designers who want to stop staring at a blank screen and start using AI to generate consistent, on-brand LinkedIn content. You'll build a reusable "AI marketing director" inside Claude, feed it your own project materials, and leave with a week of content ideas tailored to your business.

Most people use AI like a chatbot and get generic results. This session shows you what happens when you give it real context — and why that changes everything.

Please note: This workshop is designed for attendees who already have a basic understanding of AI tools, ideally Claude. It is not intended as a beginner's introduction to AI.

WHAT TO EXPECT
Participants will:

  • Write an effective system prompt that captures their brand voice, ideal client, and positioning
  • Feed existing business materials — case studies, proposals, lead magnets — into Claude to generate relevant content ideas
  • Leave with a working CMO project they can use immediately
  • Generate at least one week's worth of LinkedIn content ideas during the session itself
  • Learn the editing mindset: how to treat AI output as a strong first draft, not a finished product

WHAT YOU WILL LEAVE WITH

  • A reusable CMO project you can open and use any time, built around your brand voice and ideal client
  • A "what to paste in" cheat sheet — which materials work best and how to prepare them
  • At least one week of LinkedIn content ideas generated from your own work during the session 

WHO SHOULD ATTEND 
This session is for interior designers who are already curious about AI and want to move beyond generic, one-size-fits-all output and start using it in a way that actually sounds like them. You'll get the most from this workshop if you:

  • Have used an AI tool at least once before (ChatGPT, Claude, or similar)
  • Have at least one piece of existing content to bring — a project case study, client proposal, or lead magnet
  • Want practical skills you can apply to your business the same day 

ABOUT THE SPEAKER

Bella Foxwell is a freelance social media manager and content creator who works with businesses of all shapes and sizes, from charities and wedding photographers to interior designers and jewellery makers. When she’s not editing Reels or writing captions, she’s exploring London with her corgi by her side.

Follow her on @bellafoxwell or @thedoorsofldn (where her love of Instagram started).

Additional Information
After registering for this event on Eventbrite, you will receive a reminder email containing the event link before it begins.

The event will be recorded. Registered attendees of the live event will have free access to the recording. If you did not register for the live event, you can purchase the on-demand recording by emailing the office (Standard rate: £42 + VAT, Member rate: £30 + VAT).

If this event is fully booked, please join the waiting list. If you are no longer able to attend, please inform the office so that we can give your spot to someone else.

The advertised price does not include VAT.

BIID member rate is open to Registered Interior Designers, Associate members, Provisional Associate members, Affiliate members, Retired members, Dual International members, and Registered Design Practice employees. Go to the BIID Member Area / Student Member Area to secure your promo code to add at the Eventbrite Checkout.

If you have any queries, please email the office at info@biid.org.uk or call 020 7628 0255.

By purchasing a ticket to this event, you are agreeing to the BIID event terms and conditions

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