Awards Sponsor Q&A: Decorex

Please tell us about Decorex and what’s in store for the show this year?

Decorex has built a reputation as Europe's leading high-end design exhibition, a curated showcase of the finest products and craftsmanship. Taking place from 9th to 12th October at Olympia London, Decorex creates unparalleled opportunities for industry professionals to connect, source the finest products and gain inspiration. With over 175 brands exhibiting, there is a huge range of hand-picked collections to discover; from fabrics to furniture, lighting to wallcoverings, decorative accessories to rugs, there’s something new and unique to be found each year at Decorex. The event is the perfect place to source from new brands and connect with established partners.

Please tell us about some of the special features for visitors?

A new feature for 2022 is ‘Upstairs at Decorex’ with a range of features including ‘Decorex Diningscapes’, celebrating the rising passion in the design sphere for Tablescaping. It will showcase a collection of beautifully themed room-sets featuring dining arrangements, presented in new and creative ways from four designers: Christian Bense, ND Studios - Natascha Dartnell, Pandora Taylor with Bonadea and Bertrando di Renzo with Les Ottomans. These collaborations will bring the room-sets to life and give visitors decorative inspiration to create the perfect tablescape.

‘Upstairs at Decorex’ will also feature ‘Design Talks’ - a packed talks programme with engaging panel discussions and inspiring talks on the very latest trends and hot topics in the interior design sector. Located in the seminar theatre, Design Talks will welcome expert guest speakers such as Alidad, Hill House Design, Rita Konig and of course the new BIID President, Mathew Freeman - making it the perfect place to learn and hone your skills.

Tell us about the interior designers who you are collaborating with?

We have a whole host of exciting collaborations for this year’s show. The first of these to be announced is an exciting new collaboration with internationally renowned designer Bethan Laura Wood.

Bethan is known for her multidisciplinary practice, which is characterised by material investigation, unique texture and a passion for vibrant colour and detail. Bethan took on the challenge of reimagining Decorex’s creative for 2022 and the result is a dazzling abstract pattern inspired by the intricate detailing in the roof of the exhibition hall.

We will also shortly be announcing further details of our exciting VIP Lounge, designed by de Rosee Sa, an award-winning architecture and interior design studio based in London, Lisbon and Brussels. Their international approach has helped shape their design which takes inspiration from a 1970’s airport lounge with classic retro vibes.

We are also delighted to be collaborating with design duo, Carden Cunietti, to design the iconic Decorex Bar. Their dramatic and eclectic interior design will create a stunning meeting place on the show floor.

Can you tell us about some exhibitor highlights to look forward to?

With over 175 brands exhibiting this year, visitors are in for a real treat. Exhibitor highlights you won’t want to miss are a spectacular array of product and collection launches exclusively at Decorex, from brands such as Vincent Sheppard, Beardmore, Deknudt Mirrors, Frato, Byron and Byron, Heirlooms, Hunter & Hyland, Omexco, Unnatural Flooring and The Monkey Puzzle Tree.

What are you most looking forward to about the BIID award ceremony?

The awards ceremony will be taking place only a matter of days before Decorex, so it will be a fantastic opportunity to meet and connect with designers, design practices and brands. We’re also excited to see the amazing projects shortlisted for the inaugural BIID Interior Design Awards.

Find out more about Decorex 2022.