Ideal Standard Announced as Platinum Partner

The BIID Platinum Partner was created to give opportunities for relevant Industry Partners to work more closely with the Institute. We are delighted to announce our newest Platinum Partner: Ideal Standard

Ideal Standard is one of the world’s leading bathroom and washroom manufacturers. Its announcement as a platinum partner follows the recent launch of its Atelier Collections.

The collections mark a new era in design for the brand, and the exclusive ranges were developed in collaboration with Italian design studio Palomba Serafini Associati (PS+A). The premium range strengthens the Ideal Standard’s long-standing design philosophy and take inspiration from its design heritage, while also shaping the bathrooms of the future.

Dave Barber, Managing Director of Ideal Standard UK said: “The Atelier Collections mark a new era in Ideal Standard’s design journey. Partnering with the British Institute of Interior Design provides us with the opportunity to get even closer to the industry so we can ensure we shape our collections in collaboration with designers and create designs that really will help lead the future of bathroom design.”